CEO & Founder

CEO & Founder

 
 
Senior Coffee Consultant

Senior Coffee Consultant

 
Senior Brand Specialist

Senior Brand Specialist

 
Communications Expert

Communications Expert

MARCELA PELAEZ

Marcela was born in Armenia, Quindío, the Coffee Region of Colombia.  She grew up in a coffee environment as her father worked for more than 25 years at the National Federation of Coffee Growers of Colombia. Because of this she has a deep comprehension of all the coffee process: growing, production, industrialization, commercialization and different brewing methods, as well as has many industry contacts and an in-depth knowledge of the market.

She holds a Bachelor's Degree in International Relations and Post Graduate Degree in Strategic Business Management. She has a long history of experience in customer service, procurement,  logistics and negotiations with strategic partners, customers and suppliers. As Senior Consultant, she has managed complex projects that had involved several vendors and stakeholders.

 

MARCELA castellanos

Marcela was born in Bogota, Colombia. She studied Medicine and holds a post graduate degree in Occupational Medicine.

She has been a coffee grower for about 10 years, is passionate about the coffee world, its fragrances, flavors and aromas. She has a wide experience in Honey and Natural processes training as well as on roasting and cupping coffee. She also is highly skilled in growing and harvesting different coffee varietals as Bourbon, Maragogype, Geisha, Pacamara, among others.

 

Juliana jimenez

Juliana was born in Manizales, Caldas, a city which is part of the Coffee Region of Colombia. She has always been a coffee lover and that is why she decided to join our team.

She is a Visual Designer, specialist in branding and strategic communication. She is creative, innovative and has led brand processes, including our Coffee Dream Company Brand, and its conceptual, strategic and graphic development, generating strategies for brand permanence and positioning according to market trends.

 

lorena ossa

Lorena was also born in Manizales, Caldas, the Colombian Coffee Region. She was raised in a coffee world and has always been in love with the good coffee.

She is a strategic communications expert and a journalist and has developed and implemented Marketing/Communications and Public Relations Programs that raise visibility, engage key stakeholders, build the brand and deliver results, not only for The Coffee Dream Company but for other firms as well. Because of this, she is part of our talented women’s team.